Paris 2024 showcased its sports pictograms and ideas for visual presentation on Wednesday with less than 18 months to go until the Olympic Games begin.
Organisers believe the new designs – or « coat of arms » – will constitute « a cultural revolution. »
There will be 62 different pictograms, eight of which will be shared by Paralympic sports with the substitution of an Agitos symbol instead of the Olympic Rings.
The branding team say each venue will be unique – for instance Marseille, the sailing venue will have the same basic branding but with a different look to Paris.
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